Challenge: When a high potential education start-up wanted to reach new clientele and partnerships, they needed to asses the opportunity.
Background: High school students may perform well in all their classes and have an amazing list of extracurriculars, but their performance on the ACT and SAT also has a major impact on their success getting into college. Preparation is key, but not all students have access to quality tutorials and test prep tools to get them ready for test day.
Most private school students begin standardized test prep in 8th or 9th grade, taking multiple preparation tests before the “no stakes” practice test in the years leading up to the critical 11th and 12th grade tests. But many public school students in Nashville don't have that kind of access.
TestRocker, a successful company in the private school realm both domestically and internationally, aims to helps to level the playing field and expand access to student online tutoring training to improve student performance. It includes online, comprehensive, customized SAT and ACT programs, bolstered by a regimen of practice testing, that were developed by the founder, an expert private tutor with over 15 years of SAT/ACT tutoring experience. Average score increases of 280 points on the SAT and 4 points on the ACT.
Ezell Consulting challenged TestRocker to make its expertise and tools available to Nashville public school students, moving out of the private school world, to provide critically needed practice tools to students who’d not had similar opportunities. LEAD Academy charter schools, with the flexibility to move quickly and test the tool with its students, staged a trial in the summer of 2015. The challenges of working in the public high school arena became apparent to the company. They chose to continue their work in their traditional client groups, with hopes to return to public high schools eventually.
Disappointing as was this decision to EC, it was a successful project for TestRocker, achieving its goal to define the market opportunities for the product in the public high school arena.