Challenge & Background: Ezell Consulting worked with YouScience on its strategic planning and product launch. YouScience was created to improve on existing, more traditional personality and interest “tests.” YouScience technology combines proven science with algorithms to facilitate self-discovery and increased confidence in students’ post-secondary choices. By combining student aptitudes (what students naturally do well) with student interests (what students are interested in doing), YouScience matches students to ideal courses of study and the best-fit personalized career path.

Solution: Originally focused on an upscale consumer market, Ezell Consulting developed product testing in Tennessee public high schools (in partnership with tnAchieves, the partner organization to Governor Haslam’s TNPromise program) as an orientation tool in select private colleges and universities nationwide.